We are a small team based in Düsseldorf, and we have been organizing sporting events since 2009. Our goal is always the same: We want to create high-quality formats that are conceived in a unique way and bring something new to the respective industry. Just like in sports, we always want to give it our all—and put on the best event possible.

For us, one thing is very clear: quality over quantity. We focus on select brands, unique locations, a strong aesthetic, and thoughtfully designed experiences. Not everything has to be as big or as full as possible. What’s much more important to us is that all the elements fit together and create a harmonious whole.

From 2009 to 2015, we organized RUN4iDEAS, Düsseldorf’s largest corporate run. Later, CYCLINGWORLD EUROPE became our largest project to date. What started out small is now Europe’s largest B2C bicycle trade show, attracting around 35,000 visitors, 450 exhibitors, and more than 500 brands. Today, the Areal Böhler brings together nearly all of the industry’s major players—including Bosch, Riese & Müller, ROSE Bikes, Trek, Canyon, Specialized, Scott, Giant, CUBE, and Orbea.

With CYCLINGWORLD EUROPE, too, we never wanted to create a traditional trade show, but rather a genuine experience. That’s why we’ve deliberately taken a different approach—from our unique location to our careful selection of brands. More than 800 brands have now expressed interest in participating. Since the available spaces are limited, we carefully select those that are a good fit for the event in terms of quality, aesthetics, and content. In 2026, we brought CYCLINGWORLD to Düsseldorf’s city center with the Urban Hub and set up another exhibit there in collaboration with brands such as Bosch and Riese & Müller.

This approach shapes all of our projects: We don’t want to simply copy existing concepts; instead, we want to set new standards. We don’t settle for the ordinary; instead, we strive to create events that are high-quality, unique, and meticulously planned down to the last detail—for visitors, brands, partners, and communities.